Do you truly know who would be interested in your brand?

The Market Intelligence Suite

It seems like there are more competitors online than ever . . .

Our Market Intelligence Suite helps you understand who you should target and how to market to them.

Our Market Intelligence Suite hones in on your core audience - who they are, what they like and dislike, what they are attracted to and what makes them convert. Understanding YOUR audience and the best way to market to them is a sure way to improve traffic, conversions and sales.

We take into account all audiences, demographics, backgrounds, interests, and we get to the heart of why they eventually purchase. We build this comprehensive research into the heart of all of our strategies here at FJ Marketing, however we also offer a one-off Market Snapshot that gives you an understanding of your current market and their attitudes.

What does Market Intelligence Data Include?

  • Your audience has a broad range of interests from sport to arts to tech and beyond. Their attitudes towards events that are happening around the world as well as their interests influence what they do an why they do it. All leading to what motivates them to purchase your product or service.

  • How your consumers feel about things impacts their decision to purchase, they can prefer going to a physical store or online purchasing, maybe they want to feel and touch the product before buying or maybe they want more information and want to be more informed. Its important that we fully understand how your consumer is behaving and their motivations.

  • There are so many different audiences in the world, whether you are looking local or global, people who live and breathe the city or even those who love the countryside and a retreat, we cover hundreds of audiences.

  • Do audiences prefer to purchase through their phone? Or via desktop? Maybe an iPad, we look at the different tech used and which social channels they connect with to drive them to that purchase point.

  • We all live our lives so differently and our audience is the same. Placing your ads in a natural spot alongside their habits and lifestyle makes more sense that placing an ad in a completely random spot unrelated to who would actually purchase.

  • We also look at your top performing competitors and understand why they are gaining more of a following than you are. An overview of this and a fuller understanding of what your competitors are doing to take your audience share means you can take it back!

Our Market Intelligence Packages

One-Off Market Overview

From: £800 (One-Off Cost)

Our One-Off Market Overview is a review of your market audiences, demographics and motivations without the retainer commitment. You can buy this option as often as you want and a fresh report will be created for you.

Includes:

  • One Brand

  • Market Overview

  • Current Landscape

  • Your audience - Interests, motivations, demographics

  • A clear report that goes through the findings alongside clear recommendations

Extras:

  • Competitor Research and Review (Up to 2 competitors)(£400)

Silver Package

From: £700 per month - 3 Month Commitment

The Silver Package Market Overview is a review of your market audiences, demographics and motivations and you can have a minimum of a 3 month commitment.

Includes:

  • Up to 3 Brands

  • Market Overview

  • Current Landscape

  • Your audience - Interests, motivations, demographics

  • A clear monthly report that goes through the findings alongside clear recommendations

  • Specific Questions and Queries you would like answering and researching (4 per month)

  • Competitor Research and Review (Up to 5 competitors per brand)

  • A call to review your results and ask questions

Extras:

  • Extra competitors (£200 per competitor)

Platinum Package

From: £900 per month - 3 Month Commitment

The Platinum Package Market Overview is a review of your market audiences, demographics and motivations and you can have a minimum of a 3 month commitment. With this package you receive the following:

Includes:

  • Up to 6 Brands

  • Market Overview

  • Current Landscape

  • Your audience - Interests, motivations, demographics

  • A clear monthly report that goes through the findings alongside clear recommendations

  • Specific Questions and Queries you would like answering and researching (Unlimited)

  • Competitor Research and Review (Unlimited)

  • A call or face to face meeting to review your results and ask questions

  • A branded presentation to showcase to stakeholders

FAQs

  • No one truly understands their audience until they do the research but who wants to spend thousands on a quarterly report that doesn’t tell you much? The Market Intelligence Suite looks at 54 global markets, 5,000 brands, 500,000+ profiling points, and 3,000,000,000 individuals to ensure we are presenting the most accurate and up to date information possible. That and we have over 12 years in the marketing industry working with experts in understanding multiple / broad markets.

  • Yes you can! Please give us one months notice! We do 3 month blocks with our market intelligence so we can ensure we are giving you the most up to date information and support to push your brand to reach new audiences.

  • Yes! Please get in touch if you would like to see an example report and get a better understanding of how we do our Market Intelligence reporting.