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Portfolio & Work

I completely understand you want examples of work, some of my stand out pieces go as far back as 2018, but there are plenty of up-to-date examples that really drove conversions and traffic to sites. If you would like my CV please drop me an email and let’s work together!

So what does this entail?

I have worked in search, paid, content, PR, social, influencer, DOOH, web dev, design and coordinating all of these functions to deliver a fantastic campaign across multiple territories. Ensuring every team is on point and the work goes live at the correct time is key to success, and when a campaign goes live and the result poor in, it makes it all worth it.

I am incredibly proud of the work I have conducted over the years, and the list of case studies will continue to grow. If you are looking for something specific please get in touch.

LG Content & Search Directed Videos

I worked with LG for nearly 3 years supporting on search performance from a BAU perspective. This included a full content strategy and creation and making performance enhancements where we could.

We also worked on a series of campaigns including an award-winning interactive PR campaign getting PlayStation and Xbox users to test their reactions, the Worlds First Speaker Orchestra and videos specifically focused on driving search intent and conversions for TVs.

  • The Worlds First Speaker Orchestra was set up and created in Leeds music hall with the intention of each speaker playing a different instrument. Have a look at it here.

  • I co-ordinated, assisted and worked closely with LG and the filming crew to ensure we focused our videos on the top search areas. This consisted of a range of products such as the Magic Remote, Soundbars, and TV’s. Also we wanted to target key audiences including Sport Enthusiasts, Movie Lovers and Music Lovers.

  • Sadly the microsite is no longer live but the case study very much is!

    Love2Game was a reaction test specifically pinning PlayStation and Xbox players against each other to see who has the fastest reaction time. We sent this out to journalists and received over 200 links to the site.

Adobe

I’ve previously worked with Adobe in a couple of capacities, a content perspective then a social and influencer perspective. For the finer details we would need to have a conversation due to not being able to link out to specific locations, however working with Adobe was very much one of my career highlights and the work conducted was to promote products and support consumer research in multiple regions.

  • I worked closely with Adobe to co-ordinate and support on an a collection of content for France, Spain, Germany and other European countries.

  • We were very much in our Taylor Swift Era with a key activation to promote Adobe Express.

    With this I coordinated influencers, contracts, emails and ensured that all influencer attendees received a gift bag and a full understanding of the benefits of Express. We in tern received several pieces of content highlighting Express and the event itself. It was truly Enchanting.

  • I created a strategic in-depth report to highlight the engagement and content that was provided across multiple campaigns. This was also collating the reporting and information from other European agencies to ensure there is accurate reporting and a full understanding of how to move forward with future campaigns.

Loveholidays

Who doesn’t love a holiday?! I have been working in travel for over 10 years from search to paid to PR (to the point where I also now work more closely in the industry selling travel). When I started working with Loveholidays, I focused on the DACH region and supporting link growth for a newly launched sector. We then grew to working both on the UK sector as well.

We created a range of campaigns that drove visitors to the site and encouraged them to look at various holiday options and purchase them.

  • I worked closely with a fantastic team of specialists to create ideas, work closely with the client to ensure the ideas were completely sound and then roadmap this out to fall within national holidays, launches and events.

  • This was very similar to the DACH region where I helped and coordinated ideas and releases to launch alongside key holidays and product launches. Ensuring we go to market at the right time is key.

Checkatrade

It started as content creation and an influencer retainer, it turned into creation an entire section of content on the site that performed incredibly, working on a video project with Chris Kamara and a billboard that mocked Man United. It was a busy time to say the least!

For the specific content results I am happy to discuss in a conversation.

  • While starting off with small batches of content, we then grew, strategised, optimised and created over 100 pieces of content within a 3 month period. This accumulated to growing the entire trade section of the Checkatrade site.

  • Checkatrade saw a fantastic opportunity to increase market share in Manchester due to the high consumer demand in the region. So they wanted us to launch a strategy to grow their trade and consumer side, basically something that would resonate with both audiences.

    It gained 16 million impressions, had 3 million reach and 17 pieces of coverage including the Daily Mail, The Sun and Lad Bible. Checkatrade saw a 21% increase in their total sales.

    Leaky Roof ✅
    Leaky Defence ❌

  • We worked closely with Chris Kammy Kamara to create a short series called “Give Us a Lift!” where Kammy talks to trades people about their job, mental health with trades people and some top moments from his career. We wanted to work with someone that everyone can resonate with but particularly the north, this is where Kammy came in.